Why is social media marketing important for your business?


First and foremost, social marketing is a great opportunity for businesses to create brand awareness. But what exactly does this mean? Brand awareness is the extent to which someone can recall or recognise your company, and it is very important when it comes to a customer making a decision.

Our agency has a team of digital marketing specialists offering SEO, PPC, social media, content marketing and conversion rate optimisation support.

We use these services to identify and engage our clients' target audiences in order to convert leads into sales. We utilise all available data to carefully consider and optimise websites and campaigns to ensure the best return on investment for our clients. We have proven that a combined approach, which utilises all these digital marketing services substantially increases online traffic.

Having a social media presence

By having an excellent brand presence on social media platforms, you can start to build brand awareness through audience engagement, content promotion, and social sharing. Through increasing brand awareness, customers are more inclined to recall your company and be inclined to buy when they are about to make a purchase.

Driving traffic to your website

An engaging social media profile can drive traffic to your website. And an exciting social persona can go a long way in increasing sales. By consistently posting engaging and useful content on your social platforms, customers are more likely to check out what else your business website has to offer. From this, comes website traffic growth and a high ROI.

Our social media marketing strategies

With our in-depth expertise of each social platform, we understand what type of posts draw customer engagement. We also post frequently and ensure that all interaction is authentic, on brand, and part of a long term strategy. Having a social media marketing agency on board is a great way to ensure that your social media accounts are managed effectively.

Reaching your audience, through social media

Social media marketing is now vital for reaching out to your audience. With 42% of the population on social media (3.2 billion people), it’s an important place to stand out. 90% of millennials, 77% of generation X, and 48% of Baby Boomers use social media – making it an essential platform for connecting with your target demographic.

We’re here to craft the perfect social media management strategy to both meet and exceed your needs and requirements. Engaging with your audience on social media is vital – you can achieve a 4.5% higher conversion rate through user-generated content from social platforms.

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